Customer Insight
Understanding Consumers to Build Profitable Lasting Relationships

25 June 2008, Radisson SAS Portman Hotel, London, UK

Chair: Stef Elliot, Managing Director, Six Serving Men

Introduction

Advances in technology have significantly increased consumer choice and the range of ways in which consumers interact with brands and organisations. Simultaneously, companies are collating ever greater quantities of transactional data in addition to the traditional demographic information they have previously been able to derive.

With a proliferation of media channels, fragmentation of audiences and marketing savvy consumers, organisations are increasingly faced with pressure on customer response rates to marketing activity and greater customer churn. Understanding consumer behaviour has never been more crucial.

Henry Stewart’s Customer Insight conference will explore how organisations are tackling these challenges to build effective customer facing strategies. The conference focuses on how your organisation can place real value on customers and how development of this key corporate asset links directly into the strategic goals of the organisation.

• Identify how, through improved customer insight, you can drive long term growth in shareholder value
• Learn from Industry experts on how understanding customer value can lead to successful marketing
• Hear how to develop effective approaches to customer acquisition and retention
• Identify effective strategies to optimise your own customers’ experience
• Keep up to date with the latest research techniques and best practice methodologies
• Network with fellow industry professionals