Developing Effective
Pricing Strategies

The Latest Strategies and Best Practices
to Improve Profitability

26 June 2008
Radisson SAS Portman, London

Chair: Judy Bayer, Director Advanced Analytics, Teradata EMEA Region

Introduction

In today’s competitive environment, pricing has emerged as a critical business competency. Executives in consumer, industrial and service sectors must be prepared to face complex pricing challenges and to leverage pricing in order to capture the greatest market advantage.

Major issues influence and affect pricing decisions, including economic forces, customer perception and buying behaviour, competitiveness and product cost. Organisations must be ready to re-evaluate their pricing processes and seek ways to reduce costs and maximize revenues.

Henry Stewart’s Developing Effective Pricing Strategies conference addresses the critical issues in pricing and how to manage them. This one day Executive Briefing will provide you with guidance for formulating pricing strategy to drive pricing innovation in your company. Illustrated with case studies from leading industry experts, you will learn about effective strategies to increase revenue profit margins and market share.

Key Benefits of Attending:

• Explore the current developments and issues in the pricing arena

• Identify effective strategies to optimise profit potential in today’s price-competitive global industry

• Learn best practice strategies and gain insights from top practitioners on how to consistently price for profit

• Network with fellow pricing professionals